Never underestimate the power of the creative message.
This group will show examples of advertising that have made a significant difference in the success of a local, international or Global Brand in a highly competitive marketing environment.
One definition I love is "Creative advertising is advertising that is different from other advertising." Yes Funny. But hey!
Creative advertising is innovative and fresh. It is usually an application of something that is common in an uncommon way.
However, advertising is not judged to be creative just because it is different; it must also address a business reason for being or what we call THE strategy.
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